Visual Communication Design Program

Program Introduction（视觉传达设计专业简介）

Guided by NCU’s commitment to “undergraduate education as the cornerstone of talent development,” this program is fully aligned with the university’s vision of becoming “a world-class institution rooted in Jiangxi and distinguished by Chinese characteristics.” It actively explores the direction of contemporary art and design as shaped by both traditional cultural heritage and ongoing socio-economic transformation.

The program offers three specialized tracks: New Media Art Design, Visual Information Design, and Brand Design & Digital Media. Building on the university's strong artistic and humanistic heritage, it addresses the needs of both contemporary design culture and the marketplace. We emphasize holistic student development and interdisciplinary skills, continuously integrating cutting-edge teaching and research advances from China and abroad. Our “Open, Practical, Diverse, and Interdisciplinary” educational model is supported by a “Three Parallel Developments” framework: theory and practice, humanistic and artistic literacy, and design thinking and innovation. Through guided exploration and hands-on projects, students engage with diverse interactive media—such as theoretical, visual, textual, spatial, and temporal forms—and apply aesthetic principles to inspire innovative design thinking and practical execution. This approach unlocks creative potential and cultivates innovative, professional, and versatile designers ready for careers in corporate identity planning, brand promotion, advertising, packaging, book and exhibition design, wayfinding systems, and related fields.